Select Metric Group > Usersand add a Metric Group. From the menu on the left, select Customization > Custom Reportsand then click + New Custom Report.
That’s it! You can now report on mobile active users from your Google Analytics data. Make sure the 'Enable User Metric in Reporting' toggle is set to 'ON.' Note See this Google articlefor more information. Ga:visitorType=Returning Visitor ga:deviceCategory=mobile ga:visitCount!=1 ga:totalEvents>=1 Here's what would like a filter for active mobile users: Once you have defined what your active user is, you can filter the data using the device category to get only mobile active users. We could state that anything below 3 pages of an engaging section like the shopping cart isn’t an active user. Page depth: The page depth illustrates the number of page viewed during a visit. Goals or events: An active user might be a visitor who completed a goal or triggered an event as well. An active user can be a visitor who visited the website in the past X days. But we appreciate this idea and will consider it when working on further. The thing is that whether its mobile or Web, we first have to define.
Visit count: How many visits a user should have made to be considered as active? Once a week? Twice a month? Using the Google Analytics visit count dimension, you can know that.ĭays since last visit: It’s an alternative of the one above. Unfortunately, currently, the Analytics Visitors app doesnt support this feature. Some requests we got concern the tracking of mobile active users in Google Analytics. An active user should be a returning visitor. What are active users The active users metric counts the number of unique users who engage with a web site or application within a particular period of time. Returning visitor: We can filter out the new visits up front. Here are some hints do define an active user in Google Analytics. The thing is that whether it’s mobile or Web, we first have to define what an active user is. ii) Audience: This sections provides an insight into your customers as in the active users, Lifetime Value, Cohort Analysis (details about the customers similar. Some requests we got concern the tracking of mobile active users in Google Analytics.